Virgin Atlantic’s Love from Above WAP Site
Judges, please click to watch video firstPre-Valentine’s Day:
vaa.goldmo.mobi
Valentine’s Day:
vaa.goldmo.mobi/feb14
Post-Valentine’s Day:
vaa.goldmo.mobi/final
Virgin Atlantic wanted to prove that no one loves you at 35,000ft like they do.
We decided to take over a 35,000ft route along the streets of Manhattan, and give it some Love from Above. Outdoor billboards and projections were placed along the route, asking people to join our mobile site via text. On this mobile site, they learned about our British Pub Events, downloaded movie passes, located our London cabs and submitted pictures to our mobile gallery.
On February 14th, New York City discovered a Virgin flight crew giving away roses around the city, proving no one does 35,000ft like Virgin Atlantic.
