OASYS MOBILE: “PHEROTONES”

Pherotones was a viral campaign to launch a small cell phone content provider called Oasys Mobile.

The idea was to introduce 18- to 24-year-olds to the fictitious Dr. Vanderhood and her satirical scientific phenomenon of “Pherotones, the sexy ringtone secret discovered in Denmark.” Pherotones were a combination of pheromones and ringtones used to attract the opposite sex.

As the “doctor” spread her Pherotones message, her Web site discussed her search for a distributor of Pherotones. As the public became interested in downloading Pherotones, they discovered that Oasys Mobile would become the exclusive distributor of Pherotones and offer them as free downloads.

You need to have the latest version of the Adobe Flash Player installed in order to view this site. DOWNLOAD IT NOW.

CLICK ON THUMBNAIL TO LAUNCH CREATIVE

Campaign OverviewCampaign Overview
(judges, please start here)
pherotones.comPherotones.com
Viral VideoViral Video (1.7 million views)
College Lecture VideoCollege Lectures
Banner RoadblocksBanner Roadblocks
Print AdsPrint Ads
Dr. Vanderhood's BlogDr. Vanderhood's Blog
Posters / Wild PostingsPosters / Wild Postings
College Newspaper AdsCollege Newspaper Ads
Live EventsLive Events
Pherotones on CNNPherotones on CNN
New York Times ArticleNew York Times Article
Try Pherotones YourselfTry Pherotones Yourself
Popularity on the webPopularity on the Web
Maxim Radio Interview
Maxim Radio Interview