This campaign used banners in three separate ways: first, as a way to engage consumers with the brand; second, as collectable pieces in a game; and third as educational media that showcased the many new elements of the 2005 A4. As game pieces, the banners were clickable entry points into a program that let them learn about the A4 in a way that was simple, effective and almost transparent to the user - they learned about the car as they played the game, thus increasing the likelihood that it rise in their consideration set. Click on the banners to access the Web site.
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